Knowledge Base

Is your hospital working toward Baby Friendly status? UbiCare's Exclusive Breastfeeding messaging series for Patients and Staff helps you get there. 









Learn more about the Exclusive Breastfeeding series.










The chart to the right highlights the 10 Steps to Successful Breastfeeding—the steps to which your hospital must adhere to attain a Baby Friendly designation—and how specific messages within UbiCare's Exclusive Breastfeeding series help you check off each of those steps. 

Both the Exclusive Breastfeeding Patient and Staff series describe hospital practices to promote exclusive breastfeeding as recommended by the U.S. Breastfeeding Committee in its “Implementing the Joint Commission Perinatal Care Core Measure on Exclusive Breast Milk Feeding” guidelines. These practices include putting the baby on the mother’s chest immediately after birth, rooming-in and consulting with a lactation specialist during and after the hospital stay to foster successful breastfeeding.

Exclusive Breastfeeding: Patients includes links to resources that provide further information, tips and encouragement for breastfeeding mothers. Exclusive Breastfeeding: Staff includes reminders of the best practices to encourage exclusive breastfeeding with links to more details in the Joint Commission’s information on exclusive breastfeeding.

Now that you know how you can achieve Baby Friendly status, see our page on the Exclusive Breastfeeding series for more information.

More about exclusive breastfeeding recommendations:

The Baby Friendly Hospital Initiative was developed by the World Health Organization (WHO) and United Nations Children's Fund (UNICEF).The WHO recommends that breastfeeding continue to age 2 or beyond.

The American Academy of Pediatrics' recommends that babies be exclusively breastfed for the first 6 months of life. Read the Policy on Breastfeeding here.


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