Best Practices for Customization: Text

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Here are some tips and tricks for easily adding custom content to your emails and campaigns. Click on a category below or scroll down to explore. 

Text - Keep it Short and Simple - 7 Key Tips

1.) Keep email subject lines short.

Limit the email subject to one line.

Limit the email subject to one line.

2.) Keep the Introduction and Bodytext short.

If your text is running long, use the expansion text option, link text to a library page, or separate the text into 2 Bodytext sections.

If your text is running long, use the expansion text option, link text to a library page, or separate the text into 2 Bodytext sections.

3.) Limit length of headlines.

For best readability, headlines for the Bodytext sections should be no more than 6 words. Don't let Headlines go longer then 1 line.

For best readability, headlines for the Bodytext sections should be no more than 6 words. Don't let Headlines go longer then 1 line.

4.) Limit Champion title length.

Keep Champion titles short by using the most relevant title and only 1 or 2 credentials.

Keep Champion titles short by using the most relevant title and only 1 or 2 credentials.

5.) Carefully place repeated content (Storyboards only).

Don't waste prime content real estate by placing content thats repeated in several messages in the upper portion of an email message. Place repeat content lower down in the message.

Don't waste prime content real estate by placing content thats repeated in several messages in the upper portion of an email message. Place repeat content lower down in the message.

7.) Use bold text carefully.

Keep bold-faced text to a minimum. Only bold a few words rather than the whole sentence. If there is too much bold text, it defeats the purpose of making key words stand out.

Keep bold-faced text to a minimum. Only bold a few words rather than the whole sentence. If there is too much bold text, it defeats the purpose of making key words stand out.

6.) Be careful using All-Caps.

Too many all-caps in a row diminishes readability because the reader has to work harder to distinguish the letters. Try not to use all-caps in more than 4-5 continuous words.

Too many all-caps in a row diminishes readability because the reader has to work harder to distinguish the letters. Try not to use all-caps in more than 4-5 continuous words.