Exclusive Breastfeeding Series


These 2 series help hospitals meet the requirements to achieve “Baby Friendly” status designation.

The Exclusive Breastfeeding for Patients Series not only promotes the many benefits (for baby and mom) of exclusive breastfeeding for at least the first 6 months of the baby’s life, it also helps expectant and new Moms gain confidence in their ability to successfully breastfeed their baby and know that help is there for them if they need it.

The Exclusive Breastfeeding for Hospital Staff Series is designed to help hospitals meet Joint Commission and U.S. Breastfeeding Committee requirements for certification as a "Baby Friendly" facility. It is equally valuable in helping healthcare perinatal care professionals guide and support new mothers to a successful breastfeeding experience, starting in the hospital and continuing into the first months at home with their newborn.


Series specifications:

    Patient Series

  • Frequency - Every other week (Preg wks 25-35), then weekly (Preg. wk 35 – Infancy wk 6), then monthly
  • Duration - Week 25 of Preg - baby’s 1st birthday
  • Messages - 28
  • Related Content - 63 articles

    Staff Series*

  • Frequency - Twice weekly for first 3 months, then weekly
  • Duration - 17 weeks
  • Messages - 17

* We suggest signing up staff to receive the patient-facing series too, so they are aware of exactly what patients are receiving.

See the companion Pregnancy & Early Childhood series for patients.


See the Content Matrices, which outline the topics covered in each message throughout the Exclusive Breastfeeding Series for Patients and for Staff. (All content is customizable; easily add, delete or change whatever you want.)


Information you can trust: These evidence-based guides to exclusive breastfeeding are derived from respected medical sources, including the American College of Obstetricians and Gynecologists, the American Academy of Pediatrics, the Academy of Family Physicians, National Institutes of Health, the Centers for Disease Control and Prevention, and the U.S. Dept. of Health and Human Services, as well as publications such as the American Journal of Maternal Child Nursing, Journal of Human Lactation and Obstetrics & Gynecology, Pediatrics (AAP) and Annals of Family Medicine. Additional information is derived from education and advocacy organizations, such as the U.S. Breastfeeding Committee, Baby Friendly USA, the World Health Organization, La Leche League International and the March of Dimes. Professional lactation experts were also consulted for this series.

See how this content aligns with Baby-Friendly Hospital Initiative guidelines.

Learn more about our Content Development & Maintenance Process here.


Experience the messaging series as patients do.

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