Strategically Leveraging the Power of SmarteXp®: The St. Agnes Experience

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The St. Agnes team uses every aspect of the SmarteXp® platform to educate, engage, and activate their patients. Malissa Trenholm, Senior Communications Specialist at Saint Agnes Medical Center, joined us for our July 2019 User Group to share some of their strategies and tactics for increasing enrollment, connecting with patients and meeting hospital goals.

  • Thinking strategically helps the team at St. Agnes focus on the big picture to leverage the SmarteXp platform.

  • Scheduling 15 minute monthly calls with her UbiCare Client Success and Outcomes Manager helps to generate ideas and set priorities.

  • Setting aside a few minutes one afternoon per month, usually on a Friday, helps Malissa to focus on strategy and planning.

  • Internal partners, like IT, the web team, and clinical staff, make the program better by providing fresh insight and ideas.

  • Creating community partnerships to generate enrollment is a new idea the St. Agnes team is exploring.

Sending Campaigns Promotes Hospital Initiatives and Impacts Outcomes

  • Use the scheduling wizard to send out campaigns automatically and with multiple deployments

  • Always add a call to action

  • Customize UbiCare provided campaigns with hospital-specific information.

Learn more about sending out campaigns

Using Customization Engages Patients

  • Clickable digital graphics in messages draw attention

  • Cross-promote other services like Urgent Care

Learn more about customizing your messages

Enrollment Strategies Expand Reach and Recognition

  • Create a user-definable field to capture physician name so you can thank referring practices for enrolling their patients

  • Offer incentives: a catered lunch to referring practices with high signup rates or raffle baskets in waiting rooms that moms can win

  • Have signup information in a wide variety of online and offline places: Hospital and practice websites, Maternity Education classes, Stork Tours, OB Offices, Maternity Fairs

 Get more Enrollment Tips

Partnering with a Clinical Champion Increases Patient Support

  • Clinical champion educator is notified when a patient submits a secure message. She logs in to SmarteXp, which allows for a timely response

  • Marketing team has a monthly 15 minute call with champion to gather feedback and offer support

  • Champion provides ideas for promotion and content based on clinical priorities and goals

Reporting and Analytics Demonstrate Program Impact

  • Monthly Reports provide an overview of program activity to share with the team

  • Post a printout of each monthly report on team bulletin boards to share the impact of the program

  • Using short URLs helps track referral sources. Connect with your web team to help you with that!


See some ideas here that you want to make work at your organization? Talk with your Client Success & Outcomes Manager. We’re here to help!

UbiCare hosts bimonthly half-hour User Groups for our customers to connect and share success stories, best practices and ideas with each other. Add our next user group session to your calendar here. Or, contact your Client Success & Outcomes Manager for more information.

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